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 In 1997, the brand started experimenting on its emblem The first change was all about simplification The emblem got a mode modern, edgy look The redesigned version had the black website name "amazoncom" and company slogan written against a white background Not every mobile makeover deserves attention, but this revamp is one of Amazon's bigger updates to date — especially as it has entirely moved its main navigation and even changedIn 00, the Amazon logo changed ever so slightly compared to the 1998 version of it The logo contained the domain of the Amazon website (amazoncom), while the arrow was shortened and it connected letters a and z This added a meaning to the logo, which was that you could find everything from a to z on the website The current logo – 02 Amazon Logo And Its History Logomyway Has amazon logo changed